Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [PDF/TEXT]

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Schreiber : Geoffrey A. Moore
ISBN : 6185553645763
: Libro

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1 High-Tech Marketing Illusion ... The high-tech community is now crossing the chasm ... ment that is based on the tendency of pragmatic people to adopt new tech-Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet.A Summary of “Crossing the Chasm” ... Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream ... New York, 1999 The high-tech marketing ...The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) [Geoffrey A. Moore] on ...Marketing and Selling Disruptive Products to Mainstream Customers. About the Book. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.All Products Search » Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. ... new insights into the realities of high-tech ...Crossing the Chasm: Marketing and Selling High Tech ... Marketing and Selling High Tech Products to Mainstream Customers. ... Every true high tech market starts ...Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet.Crossing the Chasm. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period.